National Poster Competition







National Poster Competition on

Pakistan’s rapid population growth and its cross-cutting impact

The Population Centre Pakistan (PCP), in collaboration with Pakistan National Council of the Arts (PNCA), is launching a national poster competition to increase youth awareness and engagement on family planning and population issues. Posters will highlight Pakistani youth’s perception of the cross-cutting impact of rapid population growth on day to day lives and the need for balanced and sustainable population growth. 


  • To raise awareness amongst students and youth and engage them on this issue of national importance 
  • Convert youth into advocates and activists to promote population issue and its impact 
  • Educate young people on the importance of population issue and highlight how it is closely linked to their present life and future well-being of the country.  


The 2017 Census results came as a surprise as the 208 million figure was beyond any projected estimates of Pakistan’s population size. The groundbreaking 2018 Supreme Court Human Rights case about the alarming rate of population growth catapulted Pakistan’s rapid population growth in limelight at the national level. Council of Common Interests (CCI) recommendations call for universal access to family planning services to address high fertility trends. Besides legislation and reforms, the CCI recommendations also emphasize on advocacy and communications, with diverse groups of people, including young people, to accelerate fertility transition in the country.

Pakistan’s population has grown by 70 million over the last two decades, making it the fifth most populous country in the world. Pakistan’s population growth rate (2.4 percent) poses a serious challenge to the socioeconomic growth. 

Cost of Inaction:

Pakistan is paying a high cost of inaction on dealing with rapid population growth.  The cross-sectoral impact of unprecedented population growth cannot be overlooked. Pakistan has not done very well in lowering infant and maternal mortality and educating its young people, especially girls. The challenge of providing access to healthcare for vulnerable pregnant women in Pakistan is likely to become more acute in the current Covid-19 pandemic. Moreover, around 57% of Pakistanis cannot read and write. Currently, a vast number of young people remain unemployed because the rate of employment generation cannot keep pace with rapid population growth, hence benefits of having a youthful population cannot be reaped. Rapidly growing population and over consumption has a direct co-relation to climate change and results in depletion of natural resources. Pakistan is among the top three water stressed countries of the world where per capita water availability shrunk from 5300 cubic meters (in 1951) to 860 cubic meters (in 2017). A large population without matching resources means water and energy shortages, more pollution and food insecurity. 


The submissions are directed towards using an overall theme of striking a balance for sustainable population growth. There is a clear need on striking a balance in both at national and individual levels. It is understood that parents have the right to freely and responsibly decide the number and spacing of their children. They must fulfil the fundamental rights of their children and family by maintaining a Balance/Tawazun between their family size and resources. The Government and society have the responsibility to facilitate parents to achieve this balance by providing universal access to family planning information and services, thereby achieving sustainable development. The concept of Balance and resources maybe depicted in terms of how family size and available resources impact upon fulfilling individual rights and how at the macro national level population numbers impact economic and national resources.


Please read the guidelines below before submitting an entry:

  • The poster competition is open to all Pakistani students studying in colleges and universities across Pakistan. 
  • A maximum of 1 poster may be entered per participant.
  • The posters will be judged by jury members comprising national arts and thematic experts. Entries will be evaluated based on authentic content, creativity, composition, theme and technique. Value will be placed on design work which:
  • Alters perceptions or ways of thinking
  • Reflects a good understanding of the issue and highlights its importance
  • Offers creative solutions to problems
  • Makes innovative use of media
  • PCP reserves the right to use these posters in its communications/advocacy work on population. 

The poster must include the following: 


·      Title 

·      Name of student and name of the college/university 

  • City/location 


Submission Format and Address:

  • Entries can be sent physically through post and online via email. See addresses below.
  • The poster size should be drawing board size paper (20”x30”). 
  • We will accept entries in digital, watercolor, poster paints. 
  • For entries through post, posters should be properly rolled and easy to post.
  • For online entries, submit images of the posters in high resolution (300dpi).



From the highly rated entries, 1st, 2nd, and 3rd place will be awarded by the jury. Winners will receive the following prizes: 

First Place: PKR 50,000 

Second Place: PKR 30,000 

Third Place: PKR 20,000



Submission Deadline: 


Entries will be accepted until June 28, 2020.

More details can be found on the PNCA website here:



Please send your submissions via post to


Visual Arts Division 

Pakistan National Council of the Arts - PNCA 

Sector F-5/1, Islamabad.

For online submission

Email at: